Every year my husband and I take a Thanksgiving-week trip back East to see my twin sister and her husband. We have been doing it for eight or nine years now. One of our traditions is to have dinner at one of the first restaurants they ever tried when moving to Delaware.
Why did they pick it? Well, let's just say that the sign, on a dark stretch of highway, is pretty inviting! It actually took me about five years to realize that the name of the restaurant isn't actually EAT (but instead Jose's Border Cafe).
Nikkor 50mm f/1.8
50mm - ISO 200
1/10s - f/6.3