I know, I know, never play with matches. I bounced a flash off of a silver reflector angled down over the box of matches to give it a some directional light. Bouncing a flash straight up gives you a nice even fall of light over the whole top of your subject, but sometimes it is nice to mix it up and allow the shadows to come out and play. The angle of the bounce allowed the matches furthest from the camera to stay shadowed.



Nikon D90
Nikkor 18-105mm f/3.5-5.6
85mm - ISO 200
1/100s - f/5.6

Nikon SB900
Zoomed to 105mm
1/16 power f/5.6
Bounced off of overhead reflector